INTERACTIVE CONSUMER TECHNOLOGY
TechCentrix is an innovator in the use of interactive consumer technology. As a licensing company, TechCentrix specializes in the creative use of technology to personalize consumer products.
The spirits industry is an extremely competitive and insulated business. For any newcomer, attempting to compete in this arcane and highly regulated world is difficult at best. It takes a unique and extraordinary approach to entice retailers to open shelf space to a new product. Such was the case for Medea Vodka, the first spirit to host our unique technology.
Your very own mini Times Square
“The message in a bottle routine is going WiFi. And that means pretty soon you’ll have your very own mini Times Square …. This new use of tech means consumers can customize messages on the bottles …. The idea is to give packaging a speaking role in an increasingly interactive marketplace.” – ABC News
What will they think of next?
“What will they think of next? Medea Vodka is bringing something new to the highly competitive spirits market. Just in time for the holidays and gift giving, Medea is the world’s only spirit with a customizable LED message band on the bottle. The bottles are lighting up the aisles with its new Bluetooth technology and are hitting the shelves nationwide… Free to users, the App, developed in-house by the Medea technology team will connect each consumer to their own bottle giving them the option to invite others, join social media, and locate their bottle….” – South Florida Reporter.com
Trust us, it’s as fun as it sounds
“…You download the app, sign up for a profile, either through Facebook or email then boom, you’re ready to start broadcasting messages. Trust us, it’s as fun as it sounds….” – Washington Post
Medea adds functionality to its LED-enabled vodka bottle
“Medea adds functionality to its LED-enabled vodka bottle, couple it with Bluetooth technology and a proprietary app that lets users set and display scrolling messages remotely….” – Packaging World
Technology has brought about unfathomable innovations
“Technology has brought about unfathomable innovations in various aspects of human lives; it has altered human experiences and interactions, sprouting new methods of interaction and also enhanced means of personalization. For instance, the Bluetooth technology on Medea vodka will alter the way barkeepers and customers handle booze… The move has taken customization to a whole new level…” – Tech News Today
Packaging personalization will be popular
“Canadean (leading supplier of market research to the global beverage packaging industry) believes that technologies allowing packaging personalization will be popular for special and gifting occasions. For example, Medea Vodka produces bottles with programmable LED displays with which consumers can display personal messages sent via Bluetooth from their gadgets.” – KAM City